Trust in Travel-related Consumer Generated Media
نویسندگان
چکیده
This study investigated the factors influencing trust in travel-related CGM and, in turn, the degree to which trust affects the benefits and impacts of using CGM in the course of planning pleasure trips. An online survey of US Internet users was conducted with a total of 1170 individuals responding to questions regarding their perceptions and use of CGM for travel planning. The findings show that CGM use is widespread and that trust depends on the type of Website on which the CGM is posted and perceptions of other CGM creators. Also, those who have greater trust in CGM report greater impacts and derive greater benefits from their CGM use.
منابع مشابه
Antecedents and Impacts of Trust in Travel-Related Consumer-Generated Media
This study investigated the factors influencing trust in travel-related CGM and the degree to which trust affects the benefits and impacts of using CGM when planning pleasure trips. An online survey of US Internet users was conducted with a total of 1170 individuals responding to questions regarding their perceptions and use of CGM for travel planning. The findings show that CGM use is widespre...
متن کاملThe Antecedents of Consumer-Generated Media Adoption for Travel Planning: A Literature Review
Web 2.0 provides different platforms through which tourists can share text, photos and videos of their travel experiences. Consumer-generated media (CGM) are considered honest and are thus trusted more than marketer-generated content. Different factors account for why tourists adopt CGM. This study aims to review extant studies on CGM to identify the antecedents of CGM adoption for travel plann...
متن کاملSocial media use and impact during the holiday travel planning process
Through an empirical study among holiday travellers, residing in the Former Soviet Union Republics, this paper presents a comprehensive view of role and impact of social media on the whole holiday travel planning process: Before, during and after the trip, providing insights on usage levels, scope of use, level of influence and trust. Findings suggest that social media are predominantly used af...
متن کاملWhy Do Consumers Trust Online Travel Websites? Drivers and Outcomes of Consumer Trust toward Online Travel Websites
Egypt is currently one of the leading nations especially in the Middle East region with a well-established e-commerce environment and advanced IT infrastructure, but rapid growth of e-commerce will soon occur in other nations with similar consumption patterns. This study tests a model of antecedents (consumer experience, propensity to trust, reputation, perceived website size, ease of use, perc...
متن کاملSocial Media Impact on Holiday Travel Planning: The Case of the Russian and the FSU Markets
The impact of social media on the travel industry is predicted to be tremendous, especially on its holiday travel segment. Although there is a plethora of studies concentrating on the role and impact of social media in travel related decisions, most of them are medium and community specific, or focus on a specific stage of the decision making or the travel planning process. This paper presents ...
متن کامل